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Saturday 16 March 2013

Marketing Bullshit

I'm not a fan of marketing bullshit.  I'm a bit of an Apple fan.  It only seems fair that I call them out on some marketing bullshit on the new Why-iPhone page.


Only iPhone has the Retina display.The Retina display on iPhone ushered in the era of super-high-resolution displays. Its pixel density is so high, your eye can’t distinguish individual pixels. The images and words are amazingly vivid and crisp. Everything just looks so real. In fact, once you see a Retina display, you’re never satisfied with anything less. Yet it remains a feature found only on iPhone and other Apple products.


Really Apple?  Isn't Retina just ppi measurement?  And for a phone, roughly more than 300ppi?  The Galaxy S3's display is 330ppi. This week's Galaxy IV's display is 440ppi.   If these aren't Retina, then Retina is Apple marketing Bullshit.


Only iPhone has Siri. Your wish is its command.
Siri, the intelligent assistant, lets you use your voice to send messages, schedule meetings, place calls, set reminders, and more. You can even ask Siri who’s winning the game. And with Eyes Free, you can use Siri to get things done in your car without taking your eyes off the road. You can speak naturally to Siri — it understands what you say, knows what you mean, and helps you do the things you do every day. All you have to do is ask.

Really Apple?  Isn't Google's equivalent widely considered to be faster and more accurate? At this stage, Siri is just Apple's trademark for voice recognition. Marketing bullshit.

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